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Surviralists Phir Tera Time Aayega Could Well Be The Lockdown Anthem!

“Kyun Karta Hai Fiqr, Aakhir Hoga Kya, Tu Soch Ke Dekh Zara, Kya Kya Hai Paaya…” These words, from the new video and song track ‘Phir Tera Time Aayega’ resound in your ears when you listen to this peppy and josh-bhara composition. As India fights the Covid-19 pandemic with extended lockdowns and people feeling more and more dispirited, an eclectic group of artists called The SurViralists have come together to boost the Nation’s mood with zest and energy through their latest song.
Led by Padmashri and National Award winner Hariharan, the band that calls themselves ‘The SurViralists’, comprises of celebrities from various fields including Padmashri Chef Sanjeev Kapoor, playback singers Roop and Sunali Rathod, Mika Singh, Neeti Mohan and Ishaan Dutta, MasterChef Ranveer Brar, India’s king of comedy Kapil Sharma, Television’s favourite Model cum Actor Siddharth Shukla, the young sibling duo of Actor Karan & Music Producer Akshay Hariharan, the svelte and talented songstress Reewa Rathod, Marketing Guru turned Foodpreneur Vinod G. Nair, Diamond merchant Punit Gupta, renowned IT Advocate Nadeem Lasani, US based cryptocurrency expert Rakesh Sreekumar and music composer Immanuel Berlin.
The brainchild of Vinod G. Nair, who has also penned the topical lyrics for the Hariharan composed Phir Tera Time Aayega original soundtrack, the song encourages people to not lose hope and reminds them that their time will come again, when they can be free and pursue their lives with vigour and passion. Says Vinod G. Nair, “With an interesting hip-hop rap section thrown in the middle, the song extolls the gutsiness and resilience of the human race, all the while reaffirming faith in the never-say-die attitude that is so intrinsic of every Indian”.
The #PhirTeraTimeAayega track has been released across all music platforms including Saavn, Amazon, Apple Music, Spotify and Gaana and is available for download from YouTube and social media platforms of the artists also. The entire video has been self-shot by the artists themselves while adhering to all the norms of the lockdown.
“I wanted to create a song that would cheer people up and make them want to dance with joy and abandon”, says playback singer Hariharan, who has also composed the song along with his son Akshay Hariharan and Immanuel Berlin. “Phir tera Time Aayega is my tribute to the tenacity of every Indian”, he adds.
“The lockdown is not just a calamity”, says Roop Kumar Rathod. “It is also an opportunity… to find new skills and aptitudes and for people to take stock of their lives and appreciate what life has given them (Chal dhoond le naye saaz ko, Nayi cheekh de alfaaz ko…)”.

Says young songstress Reewa Rathod, “We want to reach out to the youth of India in a language of song that they understand – Ye Daur Bhi Guzar Jayega…Phir Tera Time Aayega.”

Legendary Chef Sanjeev Kapoor, who is also an avid drummer, adds, “Everyday, all we see is depressing news… and what the world needs right now is hope and joy. This song is created for people to once again remember the joys of life and look forward to a hopeful tomorrow.”

“This is not a national song… it is a people’s song”, says Kapil Sharma the King of Comedy, “and all we want is to get people to smile through this toughest of times”.

Phir Tera Time Aayega track has been released across all social media platforms simultaneously including Facebook, YouTube, Instagram, Twitter, TikTok and LinkedIn. Follow #PhirTeraTimeAayega and #TheSurViralists for updates.
The video of the song has been directed by the creative team of Runjiv Kapur, Karan Hariharan and Vinod G Nair, with each artist exhorting the viewers to shed their dejection and emerge stronger and motivated from the #Covid-19 crisis.

 

The 5-minute track will release as a 1-minute promo video, that too has been entirely self- shot by the band members in their homes and the full track will be available as a free download on all social media and music platforms. “When we started off with the project, we all felt that it was impossible to achieve. But thanks to the marvel of technology and app-based platforms, we did it,” says Vinod G. Nair, who conceptualized the initiative. “After this, we are now gearing up to do an even more ambitious project aimed to infotaining people as they battle the virus from their homes”, he adds.

——For further details contact 

Naarad PR and Image Strategists 

M: 9820535230, 8007476464


VRADDHI SHARMA IN THE PERFECT ROOM

Vraddhi Sharma In THE PERFECT ROOM MATE Actress Vraddhi Sharma has spent most of her time in lockdown in creativity either being associated with other team or creating her own with her team and friends. Vraddhi Sharma and Sonny Ravan  have created a  music video along with a social message “The Perfect Roommate ” in which Vraddhi Sharma and Sonny Ravan not only acted but also taken care of direction from the places..we made it during lockdown shots our footage from our places…in which music and song is done by well known singer SHREE D and Lyrics and Rap done by Sonny Ravan..Edited by Siddharth Banerjee.

Vraddhi Sharma adds:” Apart from this my other short movie For God’s sake of Vicky Khandpur released in Mxplayer,, I also acted in a short film Corona Yodha as a nurse of Kumar Rajesh which is dedicated to nurses  doctors  police and others fighting for us for Covid19.

 

We are also coming up with a new short film “Kripa Barsaye Prabhu” a comic social drama featuring Vraddhi Sharma ,Sonny Ravan and Pawan Sharma in main and others in supporting  Atik , Vinod Goswami.


Widely recognized for his contribution to the Indian real estate sector, Mr. Ramesh Jogani – Managing Director, TREC- The Real Estate Company, has launched a unique, innovative strategic marketing campaign during lockdown to connect with audiences in a format that is interactive, informative and entertaining. This marketing tool being implemented in the real estate category for the first time ever is an online contest cum stand-up comedy act will set a benchmark for everyone to follow. This campaign is for his landmark development Aangan in Matunga (W) under his development arm TREC- The Real Estate Company.

The contest is based on his project ‘Aangan’ in Matunga West and mirrors his experience in real estate, design and aesthetics. This marketing tool is different, unique and creative and the popular stand-up comedian Anirban Dasgupta will conduct the event in a similar creative, unique, and aesthetic manner by leveraging his creative capabilities as a comedian on 29th May 5pm – 6pm (IST). There will be a cash reward prize and a gift for every participant thereby making it a win-win scenario for all.  The online event is expected to garner mass participation and is slated to set a benchmark and stand out as a clear differentiator in the overcrowded advertising and marketing space. This game changer concept addresses the communication need of being relevant, being informative and driving a strong call to action.

Speaking on the occasion, Ramesh Jogani, Managing Director, TREC, shares that, “We have been pioneering development, redefining communication and singularly focusing on a value proposition we can offer through every project we undertake. Story-telling as a narrative and being inclusive in our execution is inherent to us and hence, in these extraordinary times we have been identifying opportunities that can be implemented virtually to continue maintaining an empathetic dialogue with our consumers. The objective is to create a moment where we are all taking a break from the routine and getting to understand our stakeholders better, as compared to the ‘business as usual’ scenarios where discussions are limited, predefined as a monologue and where time eternally is distributed”.

A respected and credible businessman with over 3 decades of a legacy built across Mumbai and Pune, 22mn sq.ft delivered , over 4200 crs funds managed hehas been identified as a ‘Value Builder’ by Forbes. Like all of his projects that offer a great location, superlative design, choicest amenities, perfect pricing  Aangan is a step further and is a co-created women centric theme project in the micromarket of Matunga (W) in Mumbai. The 31 storey residential landmark that’s an ode to women offers well planned 2BHK residences with amenities like gym, swimming pool, rooftop Aangan, kids play area, business lounge, multipurpose hall, sea- view, city-view, safety and security features, work stations to enable work from home amongst others are nothing short of perfection.

For further information please contact: Sonal Seth-9820135351 or email at sonal.seth@trec.online


Even After Ostracizing For 9 years 999 Is Crossing 9 Cherishing Memories

A movie that made us foresee the crumbling of the Mullaperiyar dam predicted to fall in July 2020 by Nostradamus. Even the supreme Indian Parliament standing still in the name of a movie. Two states closed their borders and involving in a fight between each other. Thousands of volunteering protesters flowing into Mullaperiyar daily. Tamil Nadu Government is continuing the ban even after the Supreme court granted permission for the release. They also denied putting up of posters through movie organizations and asking whichever theatre that came forward to show the movie to pay the entire revenue as fine. They banned satellite rights of the film, which almost got to the final step of gaining the most prestigious Oscar and assigning hundreds of Cyber soldiers to tamper with the IMDB rating. Even the history of world cinema hasn’t witnessed such atrocious activities to sabotage a movie. The ban, which gets renewed every six months, got renewed last March 20 again.

This corona era’s holidays are offering a rebirth to the many movies that got sunk in our soul’s Dam. Released 9 years ago, a Hollywood movie, that created a wave of amusement, is brimming up our search engines again as it gears to celebrate its tenth anniversary.

9 main characters, 9 locations, 9 emotions, 9 songs. 9 diverse faces of lost love, National Award winners from 9 different film industries, story developing aligning with the positioning of 9 planets, filming of Ayurveda treatment methods in 9 ways of treatment, above all, a plot that cherished 9 tracts. These 9 are the virtues that made this movie outstanding.

Directed by Dr. Sohan Roy and released in 2011, DAM 999 has novelties numerous enough to fill a dam. Apart from gaining a reputed position among the Oscar-shortlisted movies, the movie’s script, also written by Sohan Roy, was placed in the Oscar Academy Library’s (Academy of Motion Picture Arts and Sciences) permanent core collection.

In 2011, this movie’s release unleashed a “water bomb” of controversies. It was also an era when the news about central Kerala, which lies in the lap of Mullaperiyar dam, gave sleepless nights to the Malayalee community all around the world. When human lovers, who got a clear picture of the Dam’s hazardous security issues through the visualization of this movie, they resolved to go for a stringent rebellion. But, Tamil Nadu banned the movie’s release.

History is what enlightened the movie’s director on the fact that dams which give people with the boons of water and light, also has the power to put off their life’s light forever. In 1975, 2,50,000 people were mass murdered by Banqiao Dam in China. Wikipedia refers to it as the tallest among the 6 oldest dams across the globe and that it is 7 times taller than Banqiao Dam. These facts vividly explain the intensity of horror that was collecting in the Mullaperiyar dam along with water.

Just like emotions and consciousness make a man think, it urged Sohan Roy to sit and ponder. Afterward, he filmed the documentary named “Dams: The Lethal Water Bombs” and shared his concerns with society. The short film secured three awards from Los Angeles Movie Festival and Movie awards the very next year itself and continued to acquire about 23 international awards in the coming years.

When a twenty-one-minute movie was subject to acknowledgment, he realized the seamless opportunities a commercial film made on the same concept could receive. It urged him to make a movie on a larger canvas. In contrast to “Titanic” movie’s concept of coincidental disaster, a film which pictures human-made disaster can fulfil the actual goal of the art of movie-making- bringing awareness. With this thought in mind, he started conceptualizing it in him. The director spent the entire savings made through 16 years long hard work for this ten million budget debut film, without fathoming that he is stepping into a great disaster.

  

By the time “DAM 999” was ready for release, it had already received so many accolades. The movie has cast 16 national award winners, and became the first Indian movie to implement 2D to 3D “conversion technology.” The film was also simultaneously released in 5 world languages. It was shot aboard the largest ship in the world’s history, making it the first Indian film that had incorporated the water graphics technology. DAM999 was the first Indian movie produced in the Hollywood format. It was distributed by the world-famous production and distribution company “Warner Bros.” Banned in the state, even before its release, it became super hit, thanks to the controversies of actor created due to actor Thilakan and Mullaperiyar, etc. These exciting facts made the movie stand out, which comes to a total of nine specialties, including controversies and novelties during release time.

The film was also a “super-hit” in terms of the number of awards it had received. It was also shortlisted for Oscar and received five entries in three categories. Besides this, the movie got selected to compete in twelve categories for the very next year’s Golden Rooster Awards. Dam 999 is also the first Indian movie that to have obtained entry to this award, which is also popularly known as the “Chinese Oscar.”

In the year of 2013, the cinema received “Best Director” and “Best feature film” awards at the Cinerockholm International Film Festival; Three awards including “Special Jury Award,” “Best Movie of Festival” and “Best International Feature Film” from International Film Festival for Environment Health and Cultural Festival; “Best English Film Award” in Sangli film Festival, and more. The movie was also honored with the “Judge’s Favourite Award” at the “Antigua & Barbuda Film Festival” while the organizers honored Director Sohan Roy with a special award.

The movie got selected in about 130 film festivals including the internationally acclaimed Tehran Film Festival, Jaipur International Film Festival, Malaysia Kuala Lumpur Eco Film Festival, America’s Chain NYC Festival, Louisville International Film Festival, Laughlin International Film Festival, Trinity International Film Festival, and Italy’s Salento International Film Festival. Alongside this, the film had also achieved California’s Global Music Award.

“Biz TV Network” based in UAE is the producer of “DAM 999”. Many National Award winners from different states have associated with the film’s crew. Ajay Vincent and music by Ouseppachan did the cinematography. Vinay Rai, Ashish Vidyarthi, Rajit Kapur, Vimala Raman, Linda Arsenio, Joshua Frederick. The film introduced the latest technologies in sound recording and camera, which Indian cinema had never experienced before.

If there is a record for creating novelty lining a range of innovations, that award will also go to DAM 999. The film had created nine dimensions of aesthetic appreciation to gratify the aesthetic demands of nine different categories of film viewers.

The film imparts scientific facts about a disaster that dams can cause for those who have built up dams of anxiety in their minds, which includes concerns about Mullaperiyar. To music lovers, this movie is a musical entertainer, and it takes the family audience to a state of emotional “sethubandhanam.” For those who believe in India’s indigenous healing practices, they experienced it that way. At the same time, the lovers of astrology will take it as an astrological movie. Apart from that, it will be experienced by those who believe in India’s cultural diversities, as a movie that imparts the cultural traditions to the new generation. The panoramic beauty of various landscapes will enchant travellers because the film depicts multiple sea voyages and navigational characters. The ninth feature of the movie is the romantic experience it gives to both lovers as well as disappointed lovers. It will not be a wonder even if they experience it as a sole dedication to them as the fictional works through the nine emotions of love and despair.

These many reasons are enough to curb an average person’s curiosity about why there are so many “nines” in the title of DAM 999. Doesn’t it feel like the director has synchronized nine features in production, release, and appreciation into the title? But this is not the secret behind the “nines”… That is the twist!

Vishakham Thirunal Ramavarma, the ruler of the erstwhile Travancore princely state, had signed an agreement with the British for 999 years, known as “Periyar Paattakkarar” ( Periyar Lease Agreement). The British people were authorized to construct the Mullaperiyar Dam and to distribute the water of Periyar to Tamil Nadu via the Vaigai river for 999 years. This agreement came into force on 1886 October 29. The Achyuthamenon Government had renewed the agreement post-independence.

Nobody has any grievances in supplying water to Tamil Nadu. But isn’t it atrocious to argue that Kerala has no right to rebuild the Dam for 999 years? Will a Dam which starts to give away after about a hundred years stay secure for 999 years?

Was that 999 suffixed to “DAM” because the “999” is a more significant water bomb than the Dam itself?

Only the movie’s everything, its director, ostracized before years and who still wanders around without getting moksha knows it!


Real Estate in ICU – Needs Urgent Intervention – Brihanmumbai Developers Association (BDA) Shares Pain Points Of Real Estate

Mumbai is the city of dreams and the financial capital of India. Mumbai is the world’s 6th most populated city and in a decade, Mumbai will become the 4th most populated city globally. Mumbai city contributes 37.5% of Maharashtra’s GDP and 6.3% of India’s GDP.

Harish Jain, Vice President, Brihanmumbai Developers Association (BDA), underlines that “Mumbai has more than 40000 Cooperative Housing Societies out of which 20000 societies need redevelopment. The city has more than 20000 dilapidated buildings, which need urgent redevelopment and 45% of Mumbai stays in slums, most of which are unhygienic with unliveable conditions. All of these need to be given priority and urgent attention by MCGM, State and Central Government.”

According to Ritesh Shah, Secretary, BDA, “COVID-19 has irrevocably changed every aspect of our lives. Our homes have emerged as the one safe refuge during the present lockdown phase and going forward they will continue to be so. Mumbai is an epicentre for Covid-19 due to non-development of these slums and delayed redevelopment of congested MHADA colonies While construction activities in the Brihanmumbai Municipal Corporation limits also came to a halt, adhering to the lockdown norms, it is vital to now have a strategy in place so that the process of building and delivering new homes can be expedited post-lockdown.”

“Most of the proposed solutions echoes the representations made by the developer community in the past with an aim to speed up the existing cumbersome and time-consuming procedures, which would otherwise extend the waiting period for Mumbaikars who are desperately in need of new residences,” Shah adds.

Real estate industry has received major setbacks in the past due to Demonetisation, implementation of RERA, GST, and the NBFC crisis. Also, due to the falling economy, sales are down since the last 3-4 years.

 

Following are the major setbacks, which continue to hamper real estate markets.

Revenue

Approvals like Non Agricultural approval are still required in city like Mumbai inspite Ease of Doing Business being in place

Land rates in Ready Reckoner are published every year by the Revenue Department which increases land rates year-on-year basis inspite of the fact that hardly any land deals are happening in Mumbai. However, GST considers 33% as land rate. There is a huge discrepancy in the same between two government departments.

DCPR 2034

DCPR 2034 took 3 years to get implemented and in that still many clarifications are pending from the Urban Development Department (UDD) and clearance of EP’s (Excluded Portion) is still awaited.

All premiums are linked to Ready Reckoner rates and RR kept on increasing year-on-year basis in last 8-9 years.

Benefit under Regulation 33(7)(A) & 33(7)(B) for redevelopment is not passed on to the developer who have migrated intoto under DCPR 2034 from DCR 1991.

Open Space Deficiency for additional FSI has been increased 10 fold in DCPR 2034 from what was charged in DCR 1991 from 10% to 100% of Ready Reckoner.

Navy Issue

Due to NAVY NOC issue, more than 10000 people in Ghatkopar and adjacent suburbs are out of their homes for more than 9 years. This needs to be resolved immediately.

Civil Aviation

Post granting height and getting approvals AAI (Airport Authority of India) reduces height of the building of ongoing projects. Due to this more than 15000 families are out of their homes.

RERA

If projects are delayed for no fault of developer i.e. due to change in policy, still developers are being penalised and interests are being charged.

Approval & Ease of Doing Business

Approvals still take more than 4-5 months, there is no ease available to the developer.

MHADA & SRA doesn’t have full-fledged online process; getting approvals is cumbersome and long delayed.

GST

GST @ market value on rehab area given free of cost to Tenants and Society members has killed the Redevelopment industry. This needs to be waived off completely as GST is already being paid on sale flats & Development Agreement.

LUC

Land Under construction (LUC) Tax is tax levied by MCGM on under construction projects. This is 10 times the tax levied on ready flats. Under construction projects have no amenities of MCGM, still exorbitant tax is charged.  LUC tax contributes to addition on cost to the extent of Rs. 2,000 to Rs. 4000 per sq. ft. depending on land ready reckoner rate.

RBI

Benefit of reduced repo rate by RBI is not passed on to the Developers most of the times.

Level Playing Field

There are four approving authority in Mumbai i.e. MHADA, MMRDA, SRA & MCGM and many regulations under DCPR 2034 are having different payments, which doesn’t  give equal level playing field to Developers.

“At BDA we seek urgent Government intervention on these points. If they are not resolved soon, the developers will face serious issues. Redevelopment will be stopped as it is no more feasible and too cumbersome to get approvals done. Along with developers, all the common Mumbaikars will suffer,” Harish Jain, pointed out.

The Brihanmumbai Developers Association (BDA), has been quite proactive in this regard, conducting several webinars where suggestions were invited and deliberated upon before formulating a detailed blueprint for the same. Petitioning the authorities at each level to announce policies that can facilitate faster revival of construction activity, the BDA office bearers have outlined specific solutions to reduce further delays and effectively enable home seekers to receive possession as early as possible.

In continuation, to resolve issues faced by the industry; BDA has invited Dr. Jitendraji Awhad, Hon’ble Cabinet Minister for Housing, Government of Maharashtra for an online webinar on 27th May 2020 at 12 noon to address all its members about further steps to be taken in speeding up Redevelopment Across Mumbai.  (Webinar will be live on BDA’s YouTube channel : www.youtube.com/bdamumbai

Brihanmumbai Developers Association (BDA) is not just an association of developers of Mumbai, it is a movement!

BDA Profile

The Brihanmumbai Developers Association (BDA) is created out of a Movement. It is more of movement than association. In a matter of 12 months, more than 500 developers mainly into redevelopment have joined the movement. Borivali Developers Association was born out of exactly such a need in the year 2019. A small group of five developers primarily involved in redevelopment projects in Borivali, initiated the idea of such an organisation. However, in a very short span of time the idea caught the imagination of developers across the city involved in redevelopment and therefore the organization was renamed and registered as Brihanmumbai Developers Association (BDA) so as to represent all its members who joined the movement from across the city of Mumbai.

At BDA we realize that when we do quality redevelopment projects, we not only contribute to the economy of the nation, but also bring about a huge change in the lifestyles and aspirations of the existing slum dwellers, tenants or society members whose buildings we redevelop. It is therefore about time that our social and economic contribution is recognized by the authorities and due support is provided to ease out the difficulties faced by the industry.


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